NHS Antenatal Clinic Campaign For Purflo
Over 150 hospitals across the UK will be broadcasting a Purflo brand film in their antenatal clinic waiting rooms every 30 minutes for four months. I set up this partnership, and worked with an Editor to create the perfect impactful ad to reach pregnant mums right as they begin to research baby products and build brand love.
Over 100 Pieces of Coverage For Gone Wild Festival
I managed all press comms for Gone Wild Festival 2021, hosted by Bear Grylls. From October 2020 - August 2021 I secured over 100 pieces of coverage for the brand new festival, including TV, radio, print, online, national and regional, as well as working closely with a specially selected group of influencers.
The Bedtime Forecast With The Met Office
This is one of a year long series of Bedtime Forecast videos published by The Met Office in partnership with The Gro Company. I created and ran this partnership on behalf of Gro. It was also published on Met Office channels and promoted by The Lullaby Trust, Mothercare and our international retail partners. Working with such a respected organisation as The Met Office surprised and delighted our audience, and gave the advice to use Grobags great credibility from an unexpected source.
Koo-di on Channel 4!
Koo-di’s bestselling Wetec seat protector was included in a feature on family travel on the lunchtime show, Steph’s Packed Lunch!
Give The Gift Of Sleep
A Christmas advert celebrating the presence of Gro Company products as a vital part of children’s bedtime routines, on the most magical night of the year.
The Queens Award For Sustainable Development
Naturalmat are makers of organic baby products, beds and bedding.
To gain recognition of their remarkable efforts in sustainability, I entered them into the Queen’s Awards For Enterprise and wrote a thorough report supporting their entry.
They won the award, and received the accolade presented by a member of the royal family at Buckingham Palace.
A Product Launch At A Daytime Rave
To celebrate the arrival of Grofriend Ollie the Owl, we teamed up with Big Fish Little Fish, the family rave experts. Hundreds of parents and babies came to dance the day away at a club venue in London. There was a sensory rave room with bubble machines and confetti canons, a craft area, sweet treats and when dancing feet needed a rest, we created a sleepy forest so bloggers, press and more importantly little ravers could give Ollie their seal of approval!
Olympic Lomowall at The Museum Of London
As part of London’s Olympic celebrations in 2012, Lomography and The Museum of London teamed up to create a huge Lomowall.
I approached the museum on behalf of Lomography, and then conducted a huge campaign that drove people from 32 countries to submit over 16,000 individually printed analogue photographs to decorate the atrium of the museum.
This generated coverage by the BBC, Design Week, Channel 5 and many more.
